Let’s start with visibility and demand.

According to Google keyword data, “life coach” gets around 50,000 monthly searches, compared to just 6,600 for “meditation teacher.” That’s more than 7X the search volume. In short, far more people are actively looking for life coaches than meditation instructors.

Why? Because while mindfulness is becoming increasingly mainstream, most people search for solutions to life problems like stress, burnout, relationships, and lack of direction. They often don’t think of meditation first—they think of coaching.

When you add “life coach” to your identity, you tap into a broader pool of clients who are already searching for what you offer (even if they don’t realize meditation is part of the solution yet).

One of the biggest advantages of life coaching is local search intent. Terms like “life coach near me” or “life coach [your city]” are frequently searched on Google. This opens a clear path to niche down by location—whether you operate in person, online, or both.

In contrast, most people searching for meditation classes may look for apps or global options, making it harder to stand out. By claiming your space locally as a life coach who also teaches mindfulness, you gain a stronger SEO edge and make it easier for new clients to find you.

Being "just" a meditation teacher often places you in a wellness or spiritual category. That’s valuable, but it may limit how potential clients perceive your ability to help with practical, life-focused results.

Life coaching positions you as a results-oriented guide—someone who not only helps clients feel better but also move forward in their career, relationships, or personal growth journey.

When you combine mindfulness and coaching, you become the kind of coach who helps clients transform from the inside out. That’s a powerful, magnetic brand.

Let’s talk about the numbers. According to industry data in the U.S., around 30% of life coaches earn over $1 million per year. In comparison, only about 5% of meditation center owners, 12% of yoga studio owners, and 8.3% of psychotherapists reach that level of income. That’s a dramatic difference—and it’s not because life coaches work harder, but because the business model allows for more pricing flexibility, higher perceived value, and scalable offers.

Life coaching also makes it easier to niche down. You can become a confidence coach for women, a burnout coach for corporate professionals, or a clarity coach for creatives. This kind of specificity not only helps you stand out in a crowded marketplace but also justifies premium pricing. Meanwhile, meditation classes are often seen as general wellness tools, making it harder to charge high-ticket rates unless you're operating at scale.

When you offer life coaching infused with your mindfulness expertise, you're combining the depth of inner work with the structure and strategy people crave—which positions you as a transformative guide worth investing in.

Most people expect to pay $100–$300/hour or more for coaching. It’s a results-driven industry, and people are willing to invest when they believe you can help them achieve a clear outcome—whether it’s clarity, confidence, success, or healing.

On the other hand, meditation or mindfulness classes are often priced between $10–$30 per session, or packaged into apps and group sessions. You’re doing deep work, but you’re not always getting paid accordingly.

Life coaching lets you honor your time, your value, and your ability to help others grow.

You don’t need to reinvent yourself to become a life coach. If you’re already leading meditation sessions, teaching mindfulness, or running workshops, you’ve already built trust and credibility. Start by offering life coaching as an add-on service—such as breakthrough sessions, clarity calls, or structured coaching programs that integrate mindfulness. Position it around results your clients already want: emotional balance, confidence, purpose, or direction.

You already have powerful tools—meditation, breathwork, and awareness techniques. Use them to give your clients a deeper experience during coaching.

Life coaching becomes more effective when you help people pause, reflect, and tune into their inner wisdom before setting goals or making big decisions. This combination creates a powerful and unique offer that sets you apart from traditional coaches.

If you’re serious about expanding your impact and charging premium rates, consider getting certified.

A certification not only boosts your credibility but also gives you proven frameworks to deliver results. We recommend checking out this highly-rated life coach certification program designed specifically for mindfulness professionals:

As a mindfulness professional, you’ve already dedicated yourself to deep work. You’ve helped people calm their minds, reconnect with their breath, and find peace in the present moment.

By adding life coaching to your toolbox, you can now help them go even further—turning that inner peace into outer transformation.

If you’re ready to step into this expanded role, consider exploring life coach certification, setting up a coaching offer, or joining a business mastermind that supports spiritual professionals. It’s time to be seen, be valued, and guide others to their fullest potential—not just in meditation, but in life.